In order for your target market to find your website, you must optimize it. By optimizing your website, you will be able to use it effectively even if they don’t yet know that it exists.

It is very important because optimization increases the quantity and quality traffic to your website. You have to enable Google and Yahoo to send more Web visitors by improving your site’s search engine accessibility. You must use the right target keyword that is relevant and commonly researched through search engines. Your target is to invite more visitors to your website and soon can become your customers.

Optimized websites will allow you to get the following benefits:

• The search engines will be able to access more pages within the site.
• Gets your visitors closer to the pages that are more relevant to their search.
• Invites more visitors from your target market
• Your website will look professional and complete.
• More User-Friendly.
• More accessible to physically challenged visitors.
• No need for visitors to have graphics download when viewing webpages.

When it comes to optimizing different types of results, you have to make sure to focus on mobile and tablet optimization as well as other media. You have to create quality media content like video because it is easier to get a video to rank on the first page. You have to optimize your non-text content. Make sure that you really up on the latest best practices so search engines can crawl your Flash or PDF content and will give your site credit for it. Always bear in mind that SEO plays a very important role for your site’s ranking. You have to always keep it in the forefront of your mind and always follow the best practices. Do not skip on the basics of SEO because it will help in building up a foundation for your site. I will also allow you to fully maximize revenue opportunities.

Search engine optimization does not only get you more traffic to your website but it also ensures that your visitors’ expectations are met when they are visiting your website. Your well-optimized site will provide web visitors with a friendly and professional experience. It will enhance your credibility as a business.

Keyword researchers prefer to see sites they found in a natural search than with pay-per-click ads or banner ads. Search engine optimization offers a likely high rate of return called Return-on-Investment or ROI for a small financial outlay.

If you need to optimize your website, we can help you by hiring our professional WordPress developers by the hour.

Source:
http://www.enginehounds.com/why_optimize_your_website.htm
https://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-when-optimizing-your-site