More than 75% of online shoppers abandon their shopping carts. Why do they ditch their shopping before paying, and how do you make your abandoned cart email more effective?
The following are the top cart abandonment reasons that you can address:
- High extra costs.
- Account creation requirement.
- Long checkout process.
- No updated total cost display.
- Untrustworthy website.
- Website glitching with errors and crashes.
- Too long delivery waiting period.
- Discouraging return policy.
- Limited payment options.
- Declined credit card.
Here are strategies you can incorporate into your abandoned cart email to recover lost potential sales:
- Make sure your subject line is well-crafted.
- Make your call-to-action clear and succinct.
- Craft an engaging copy.
- Display your product.
- Include eye-catching graphics.
- Create a sense of urgency.
- Provide alternatives.
- Address possible objections.
- Include reviews and social media proof.
- Entice with a coupon.
- Make your email mobile-friendly.
- Simplify with just one call-to-action
A Guide for Web Image Optimization
Image optimization affects page loading time, which then influences Google ranking. Here are tips for optimizing images for the Web.
- Know which image format to use: PNG for images with text or a transparent background, GIF for very small or animated images, and JPG for display images.
- Generate thumbnails instead of resizing HTML.
- Choose CSS3 effects over images.
- Use webfonts instead of encoded text images.
- Use Photoshop’s “save for web” function or an online image compression tool, e.g. Optimizilla, Tiny PNG, and Compressor.io.
- Install an image optimization plugin if you’re using WordPress.
- Apply caching techniques for quicker image display.
Choosing the Right Website Font to Use
Fonts are an important factor in the design of your website. That’s why it’s important that you make the right choices in this regard. How do you figure out which fonts suit your website best?
- Begin with the basics: Serif or Sans?
- Make sure your fonts match your design purpose and appeal to your target audience.
- Use no more than three fonts and rank them by importance.
- Take note of your font choices’ load times.
- Consider how well they combine.
- Get inspiration and use helpful tools such as Fonts in Use and What the Font in your search for the best fonts for your website.