The integration of ActiveCampaign and Salesforce will allow businesses to connect sales and marketing tools so that the right message is sent at the right time.How will this partnering help the customers?
- They can better identify their prospects and qualify their leads.
- They can nurture their leads and have better control of their leads’ experience.
- They can increase the lifetime value of their customers through automation.
- They can lure back old customers and make their messaging more personalized.
Embedded Image Previews Make Loading Faster
This article details the Embedded Image Preview (EIP) technique that will allow you to preview images while lazy loading with the use of progressive JPEGs, Ajax, and HTTP range requests without the need to transfer additional data. The challenge in achieving this lies in:
- Progressive JPEG creation.
- Determination of byte offset to the point where the first HTTP range request has to load the preview image.
eCommerce Transactional Emails Basics
Transactional emails are automatically generated newsletters used to inform recipients of their actions on the sender’s website. There are many kinds of transactional emails, and it’s difficult for businesses to make every kind work for them, so it’s often better to just focus on the most essential ones. What are these?
- Welcome message and email confirmation email.
- Thank you email.
- Order confirmation email.
- Shipping notifications.
- Shopping cart abandonment email.
Check out this article for tips on customizing and optimizing your transactional emails.