LeadPages’ marketplace generates over 30,000 landing pages from top developers around the world. Here’s a brief look into what these high-performing landing pages are and what their developers have done right.
Use of numbers in the headlines – Adding numbers to headlines has been known to increase conversions.
Building a community – Instead of simply enjoining users to get into a mailing list, successful templates acknowledge the need of people to join a community.
Using “my” instead of “you” – Utilize the first person perspective in writing copy.
Add a call-to-action button in the right place – The best place to put this button is near your share buttons where most people look.
Display LeadBox in every page – The more prominent and ubiquitous the LeadBox is, the higher the probability of people opting in to your list.
Effective storytelling – A compelling narrative, along with a great headline, can hook your audience just as effectively as using other techniques like tweaking your template layout.
Use of a video background page – Videos immediately capture the attention of an audience because they engage both sight and sound. Used prior to a product or service launch, they can help generate buzz and excitement.
Free downloads – Sweeten the deal by adding extra value through freebies. If you’ve just launched your squeeze page, you can compel potential subscribers to be among the pioneers by offering giveaways.
Don’t forget your Sold Out Page – Scarcity compels consumers to take advantage of a special offer. If you use this effectively, do not forget to create a sold out page which will not only inform customers that the deal is closed but will also generate excitement for your next offering.
Use a countdown timer – With the clock ticking, customers become giddy about the product launch — hence the increase in conversion.
Notify customers of next product offer – Take advantage of your sold-out page and make it double as a tool for reaching out to potential customers.
Be upfront about what you bring to the table – One effective use of headlines entails telling your potential clients succinctly what they will get for opting in.
Leverage social proof – If you’ve managed to generate buzz from different media outlets, use these to your full advantage by placing them on your landing page.
In order to be successful, you do not have to fully reinvent the wheel. Take your cue from some of the successful users of LeadPages and duplicate what they did right. If you don’t have LeadPages yet, click here.