Not doing split testing can mean hundreds of thousands of dollars’ worth of loss for your business. Or exactly $100,000 loss in pure profit for a copywriter, who just recently found out – through a split test that took only 90 minutes to set up – that merely changing a headline can lead to a 30 percent sales boost.
Experts have attested how split tests can increase conversions in rates anywhere from 2 percent to 1,000 percent. Even the smallest change can lead to remarkable results in the long term, especially when all you have to do to achieve the increase can be as simple as deleting a word or changing one image on your sales page. Moreover, even if the split test only provided a very slight improvement, the information and understanding you gain about your target market will be a valuable reference when you make decisions in the future.
Fortunately, LeadPages users have at their disposal tools that enable them to launch quick, easy and accurate split testing anytime they need to. Here are some of the most record-breaking switches LeadPages users have made based on the priceless information from A/B testing:
1. Switch from benefit-driven vs. curiosity headline (or vice versa).
5. Try an easier opt-in process by pre-populating landing page fields.
What’s interesting is that a lot of the split test results often surprise website owners, not just because of how implementing such a simple tweak can mean a huge boost to profitability, but also how much insight it can provide about their customers and the future of their business.
With LeadPages, you can do split testing without paying additional fees. The process is likewise unbelievably easy as it just needs you to make a variation of an existing page with literally just a few clicks of a button.
Ready for conversions-boosting change? Try the integrated split testing tool from LeadPages HERE.